Vadim Koenen, MBA

MarTech & GTM strategy, with deep agentic AI implementation

• Pioneered agentic AI implementation. Architected custom Python-based AI agents and OpenAI API integrations to eliminate marketing operations debt and automate complex data hygiene processes.
• Engineered 6sense-powered ABM engines. Designed and executed end-to-end ABM frameworks including ICP modeling, segment architecture, and multi-signal intent scoring used by Sales and SDR leadership.
• Optimized startup infrastructure. Conducted full-stack platform audits for B2B SaaS startups, delivering actionable recommendations for workflow improvements and data quality management.
• Strategic advisory. Advise high-growth subscription businesses on AI integration, identity resolution, and the transition toward cookieless first-party data models.

Tier-1 global enterprise MarTech migrations and AI infrastructure

High-intensity, project-based W-2 engagement focused on finalized technical roadmaps and architecture for Tier-1 global accounts.

• Led enterprise MarTech audits and migrations. Audited four distinct global Marketo instances for Verizon and architected the comprehensive technical migration plan to Microsoft Dynamics.
• Engineered complex lifecycle architectures. Audited and maintained highly complex routing logic, including governing 250+ step HubSpot workflows for Victra.
• Middleware and data integration. Architected automated data pipelines for enterprise clients, including building Marketo-to-Workato integrations for Molex to synchronize disconnected tech stacks.
• Agentic AI implementation. Leveraged proprietary enterprise AI infrastructure (Nexus) to select optimal LLM models and build custom AI agents for internal operations and debt reduction.

Global MarTech transformation, $51M pipeline, team of 6

• Directed global MarTech transformation. Managed marketing operations debt for a massive global enterprise through advanced automation and cross-functional alignment.
• Drove $51M in pipeline opportunities. Activated intent data and identity resolution models to generate a unified view of the customer journey, resulting in $3.4M in closed-won revenue.
• Managed high-performing teams. Led a data operations team of 6, overseeing audience execution, data destinations, and strict compliance reliability.
• Reduced time-to-market by 35%. Streamlined campaign workflows by collaborating with business systems and engineering teams to execute funnel analysis and measure segmentation performance.

Measurement, taxonomies, and tracking architecture

• Unified measurement strategy. Developed naming taxonomies and reporting frameworks in Google Analytics, balancing data accuracy across client-side and server-side tracking solutions.

HIPAA-regulated lifecycle operations at global scale

• Regulated data operations. Managed audience segments within a highly regulated, privacy-first HIPAA environment for a global subscription-based digital health business.
• Lead management and CRM integration. Translated marketing requirements into system configurations, driving pipeline efficiency through robust CRM integration.