Vadim Koenen, MBA
Senior marketing automation and RevOps leader with 12+ years of B2B marketing experience across Marketo, Salesforce, 6sense ABM, Salesloft, lifecycle marketing, campaign operations, and demand generation systems.
Professional summary
Vadim Koenen is a senior marketing automation and revenue operations professional focused on making B2B GTM systems cleaner, more reliable, and easier to scale. His work covers campaign architecture, lifecycle logic, nurture strategy, lead scoring, routing support, Salesforce alignment, 6sense ABM workflows, QA, documentation, attribution readiness, and reporting structure.
Experience highlights
Marketing automation, AI-related demand generation, lifecycle operations, and GTM systems
Supported scalable marketing automation execution across Marketo-connected campaign operations, Salesforce alignment, nurture programs, segmentation, QA, reporting readiness, and cross-functional GTM workflows.
Digital campaign operations and marketing systems support
Worked across digital campaign execution, marketing automation coordination, data quality, and campaign reporting support for B2B programs.
Lifecycle marketing, Marketo operations, Salesforce alignment, and campaign execution
Managed marketing automation workflows and supported campaign operations across nurture, segmentation, lead management, and sales-connected GTM processes.
Campaign operations, marketing management, and systems analysis
Built a foundation in campaign execution, marketing systems, program management, and performance-oriented digital marketing.
Education and certifications
- Master of Business Administration, Maryville University
- Bachelor of Arts, International Studies, Southern Methodist University
- 2× Marketo Certified Expert background
Core tools
Marketo, Salesforce, 6sense, Salesloft, Microsoft Dynamics, Google Analytics, Tableau, Cvent, Workcast, Wrike, Asana, Slack, Jira, and related GTM operations platforms.