Marketo program architecture
Program templates, tokens, smart campaigns, operational governance, QA checklists, and nurture structures that reduce rework and launch risk.
Vadim Koenen, MBA
Marketing automation and RevOps systems that hold up under pressure.
Senior marketing automation and GTM systems leader focused on Marketo, Salesforce, 6sense ABM, lifecycle marketing, demand generation operations, and campaign execution that teams can actually trust.
Salesforce alignment
Campaign membership, lifecycle status logic, sync expectations, routing support, and field usage that make reporting easier to trust.
ABM and GTM systems
6sense-informed segmentation, account targeting, intent-based campaign motions, and sales follow-up models connected to operational execution.
What this site covers
This GitHub Pages portfolio is a lightweight professional reference for Vadim Koenen’s work across marketing automation, RevOps, Marketo, Salesforce, 6sense ABM, lifecycle marketing, and demand generation systems.
It complements the main portfolio at vadimkoenen.com and provides additional structured pages for search engines and professional discovery.
Operating philosophy
Good marketing operations is not just campaign speed. It is controlled speed: repeatable enough to scale, flexible enough to support real GTM needs, and documented well enough that teams do not have to reverse-engineer the system every time something changes.