Writing and professional perspective
Writing on marketing automation, RevOps, ABM, and GTM systems.
A reference page for articles, notes, and practical views from Vadim Koenen on marketing operations and revenue technology.
Featured topic
Marketing automation usually breaks quietly. The most important work is often operational: maintained templates, clear lifecycle logic, QA before launch, and documentation that prevents every campaign from becoming a guessing game.
Topics
- Marketo and campaign operations
- Salesforce and lifecycle alignment
- 6sense ABM and account-based campaign motions
- Demand generation infrastructure
- RevOps process design and data confidence
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